Presentation is lighting a fire, not filling a bucket
Whatever your presentation, it’s all about the audience. Whether it’s an important new client, a tough expert investor, or the board of directors, I’ll show you how to engage them: how to spark interest and kindle curiosity. To ignite desire.
I’ve spent over 25 years helping my clients to engage their audiences and, along the way, to win multi-million euro investments, to make award-winning presentations, and to speak at the G8 Summit.
They’ve been successful because they’ve connected with their audience. I’ll show you exactly how to do this. You’ll learn how your audience tick: how they pay attention, why they believe, what makes them care enough to act.
ABC: Attention, Believe, Care – these are the building blocks of my approach to crafting a winning presentation. Combining cutting-edge cognitive psychology and the ancient art of rhetoric, my training will help you design a presentation that works for your audience and for you.
The training is practical. We’ll video your presentation and we’ll go through it step by step, identifying your strengths and what’s working well, and highlighting areas for improvement. Then we’ll focus on the ABC, learning why conventional approaches can’t work, and what you can do instead.
Attention – can you get it and keep it?
Your proposal needs to be clear and compelling. If you know the rules of attention, you can make sure that your key points cut through.
Believe – are you credible? Your track-record and honesty are important factors but so, too, is the language you use. The right words in the right place at the right time can work wonders.
Care – can you get them to want what you want? People will only act if you can spark some emotional involvement. The way you structure your points and the language you use are the keys to firing them up.
We’ll cover audience psychology, structure, content, language choice, rhetoric, and delivery, and you’ll get the chance to integrate each new technique into your presentation. We’ll finish with the new, improved version of your presentation, incorporating your new techniques, insights and strategies.
We’ll look again at your final presentation, and I’ll give you suggestions for further improvement. You’ll walk away with the complete presentations toolkit. Tools you can use from day one. Tools that will help you stand out.
Based in Frankfurt and the North East of England, I offer training Europe-wide.
I can help you with bespoke consultancy for individual pitches, speeches and presentations.
To learn more or to get an outline of my 1- and 2-day workshops, please get in touch HERE.