People are 22 times more likely to remember a story than a set of unconnected facts. Jerome Bruner There is a reason that the Bible is filled with stories. We process stories effortlessly and can [...]

Ethos, Pathos and Logos

Logic (logos) alone won’t move an audience. We need emotion – the audience need to feel something before they will be persuaded. This is the area of pathos. Ideally, your audience will feel as [...]