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Because In a wonderfully elegant experiment involving queuing to use a photocopier, Harvard psychologist Ellen Langer showed the persuasive power of giving reasons. Requests to push in and use [...]

The easiest, most powerful way to get the audience’s attention is to look at them. Eye contact is fundamental. Even very young babies are hard-wired to pay more attention to people looking [...]

Films get straight to the action. The audience is immediately engaged in the story. Films don’t begin with a long list of thank-yous and background details. The beginning is the single most [...]

As Bill Clinton’s advisors told him, “If you say three things, you say nothing”. One of the easiest mistakes to make in giving a presentation is to include too many things. Easy because preparing [...]