stories

Using a story is a good idea. We get to the problem early and understand it pretty clearly. It also gives you the potential to talk about other elements in your pitch (competition, business [...]

Aristotle accepted that people are not wholly rational, that they are often driven by their emotions. Jonathan Haidt of the University of Virginia has managed to show just how strong these [...]

People are 22 times more likely to remember a story than a set of unconnected facts. Jerome Bruner There is a reason that the Bible is filled with stories. We process stories effortlessly and can [...]