persuasion

I recently touched upon the current debate in the UK which seeks to divide people into ‘strivers’ – often also known as ‘hard-working people (especially ‘families’ – British politicians love [...]

Aristotle accepted that people are not wholly rational, that they are often driven by their emotions. Jonathan Haidt of the University of Virginia has managed to show just how strong these [...]

Because In a wonderfully elegant experiment involving queuing to use a photocopier, Harvard psychologist Ellen Langer showed the persuasive power of giving reasons. Requests to push in and use [...]