Surprise gets attention, but its effects are fleeting. Is there something that can provoke an attention more enduring? There is. It’s what Samuel Johnson believed the “first passion and the [...]
Surprise is one of the presenter’s best friends. Why? Because it’s all about that most valuable commodity: audience attention. Professor Bryan Boyd suggests that our minds exist to do one thing: [...]
We misunderstand how people make decisions. That’s the message in Kotter and Cohen’s The Heart of Change. The standard view, they say, is that we analyse, then think, and then we change. They [...]
Curiosity, surprise and fear. We don’t pay attention to boring things. We pay attention to things that create an emotional response. This is because the brain releases the attention hormone [...]
Aristotle accepted that people are not wholly rational, that they are often driven by their emotions. Jonathan Haidt of the University of Virginia has managed to show just how strong these [...]