structure

Surprise gets attention, but its effects are fleeting. Is there something that can provoke an attention more enduring? There is. It’s what Samuel Johnson believed the “first passion and the [...]

Surprise is one of the presenter’s best friends. Why? Because it’s all about that most valuable commodity: audience attention. Professor Bryan Boyd suggests that our minds exist to do one thing: [...]

Just in! After more than twenty years watching thousands of presentations, here are the long-awaited conclusions. Below you will find a cutting-, nay, bleeding-edge toolbox of …er, tools to help [...]

Hegel believed that simply stating an argument was enough to bring counter-arguments immediately to mind. If a presenter ignores these arguments, what do we do? Most likely we ask ourselves why. [...]

Films get straight to the action. The audience is immediately engaged in the story. Films don’t begin with a long list of thank-yous and background details. The beginning is the single most [...]

As Bill Clinton’s advisors told him, “If you say three things, you say nothing”. One of the easiest mistakes to make in giving a presentation is to include too many things. Easy because preparing [...]